I am actively thinking about three main topics these days.
And I’m planning to further develop my knowledge about this kind of topics.
Topic #1: Psychology of building audiences
I am interested in building audiences because I see how this works with corporate brands. However, for individual entrepreneurs, it looks like another ball game. There are similarities and differences as well.
My goal is to learn how you can build an audience online as a solopreneur. With a certain amount of time, I can easily attract any audience for every product or service I want.
Topic #2: Content Marketing
I first became interested in marketing more than 15 years ago. Content marketing was always a changeling in this. But in the last couple of months, I’ve tried to isolate the term content marketing. What I’ve discovered so far is that content marketing is a world on its own, and the depths of it will go far enough to explore further. It’s one of those fun rabbit holes I find myself exploring simply because I enjoy it.
Topic #3: What makes it stick?
I am also interested in learning more about the therm stickiness.
What causes something to stick with the audience? How do you create prolific scroll stoppers? Something for your audience to create a striking first impression?
Malcolm Gladwell once mentioned this in his book The Tipping Point. Gladwell describes the law of the few, which declares that the right messengers can tip and spread an epidemic. However, your messengers can only succeed when the message is one that will catch on—in other words, it must be sticky. To be sticky, a message must be memorable enough to inspire action or change. This is the Stickiness Factor.
