Do you want to get started working in Online Marketing?
I have been working in Online Marketing for almost 2 decades.
What kind of experience do you need? When you would have asked me that question five years ago, I would say, you need:
- Run paid ads to generate opt-ins
- A lot of manual labor in crafting copy and ads
- Write organic content to rank in search engines
When you ask me what experience you need NOW, I would say to you:
- Don’t run paid ads immediately; build your audience organically
- Use AI to write your copy and enhance this with human labor
- Don’t just write organic SEO content; you don’t have a distribution wheel; write for your audience on social
So here’s my number one tip:
Don’t start with search engines because AI already knows all the answers.
Instead, write for other people. Give them value in the space where they are already present: social media.
Write where your audience already is: social media.
