This is for digital creators who are just starting out and want to build an audience, so that they can land their first client.

The big myth: first, build your audience and then land your client.

Let me be clear from the start: it is about more than just building a big audience. First, you must provide a service to someone — mostly for free — when starting out. The key solution is helping and turning the results into engaging content to attract more like-minded clients.

Clients want to see results, not how many words you’ve written, how many books you’ve read, how many YouTube videos you’ve referred to, or how many years of experience you have. It’s about results.

When you show your past client results to new clients, they actually want the same kind of results. People are mirroring other people’s behavior.

Don’t fall into the trap of writing content every day; stop looking at your likes, views, and replies daily.

Instead, you have to lean forward, which means: reaching out to people by asking what you can do for them. Don’t ask them for a favor, they don’t know you yet. Give them a favor by offering something for free, especially when you’re entirely new in the space and must build up your audience.

The bottom line

Start building your audience by:

📣 Reaching out to people and offering your service for free

📄 Collect the results and repurpose these results into content

🔁 Repeat